
Dear readers,
Try recalling the effort you took to mail a handwritten letter, complete with a self-adhesive stamp and dropping it into the mailbox; or painstakingly flipping through the flimsy pages of a directory in search of a telephone number. It may seem like a lifetime ago but the strange thing is, those moments were never too far behind.
The internet explosion led us well into a myriad of online activities that one only previously dreamt of experiencing. The exponential reach that the Internet can, and have already achieved, proved to staggering.
If Facebook were a country, it would be the fourth largest in the world. Not at all surprising. Radio took a whopping 38 years to reach out to 50 million users while Facebook took only a mere fraction of 6 months. Add that to the existing users of Youtube, Linkedin and other social media sites, the numbers are phenomenal.
For the benefit of our readers who are grappling with the aforementioned terms, they are simply the new wave of technology taking the Internet generation by storm, also known as “Social Media”- an online network that allows people to share opinions, insights, experiences and perspectives with one another.
The evolution of social media did not take place overnight. It manifested more than a decade ago when sites were created to allow users to create profiles, make and/or add friends whom they could interact with. Popular sites that made an impressionable impact, such as Friendster and ICQ Buddy, may still ring a bell for some of the mature marketers.
So, is social media a fad, or is it here to stay? I am partial to the latter; for the basic principle of networking and socializing via online technologies is set to increase exponentially.
How can this be applied to the world of business, you ask? Plenty as you can imagine. B2C companies have long jumped onto the bandwagon; embracing social media and making it part of their marketing strategies. Take Dell, one of the first few organizations that started a humble online blog, which in turn allowed them to extend their reach to the media-savvy potential and existing customers. Through the “grapevine effect”, these customers spread the information through word-of-mouth, or simply by sharing links, and awareness is inevitably achieved.
Cummins Power Generation is not lagging behind either; social media now plays an essential part of many initiatives that we embark on. The general idea is to keep up with the online trends, which are related to power generation and offer relevant information to the various industries and markets that we serve.
We hope to disseminate information on our products and services that can be easily retrieved by a wider audience comprising of engineers, contractors, dealers, distributors, employees, OEMs, commercial end users and homeowners. By using a mix of approaches, we aim to reach out and listen to our audience effectively. These include our websites, social media sites such as Facebook, Twitter, LinkedIn, Youtube.
We have also specially created our own blog dedicated to the on-goings at Cummins Power Generation- this is where we upload articles from newsletters and share pertinent power generation news. These initiatives are not time-based projects. Their effectiveness will be monitored continuously and modified as needed by the social media core team – a global team of market leaders from various regions.
As you read this article from our blog, my 80-year-old grandmother should be navigating Facebook in search of her great-grandson latest pictures taken by his parents whom are based in Hong Kong. The beauty of social media certainly has no age limit! Have fun surfing our pages.
Serene Gwee
APAC Regional Market Lead
Cummins Power Generation