The sales convention took place aboard the Navigator of the Seas, which departed from Fort Lauderdale and cruised to Cozumel. The cruise ship setting offered a number of advantages. Since the sales personnel were always in close proximity with one another, instead of being spread out over a number of hotels, it fostered discussion and the development of stronger relationships. Also, the relaxed cruise environment allowed a good mix of work and recreation, conducive to learning and strategizing.
The cruise lasted five days, which allowed the group to both review the efficacy of the sales strategies it deployed in 2010, as well as determine the strategies for 2011, based on “lessons learned” and the changing economic environment. The convention also included an awards ceremony to recognize those distributors that achieved distinction in various categories in the 2009 and 2010.
All parties agreed that the unconventional “cruise” approach to a sales event surpassed expectations in terms of results. It was highly effective in promoting participation and it involved, prepared and energized staff to deliver superior customer solutions and experiences in 2011.